Imerman Angel’s mission of connecting cancer fighters, survivors, previvors, and caregivers resonated with the STCK Design team on a personal level. We were honored to partner with them to share their mission more broadly through social media, and rebuild their website to evoke a strong sense of warmth and community.

After working with the Imerman Angels for several months to refresh their look, palette, and vibe through a brand refresh, we began the collaborative process of planning a website that puts user experience first (while simultaneously developing a voice and tone that could be deployed quickly across social media). Our team felt deeply moved by the strong impact that this rejuvenated strategy could have on the lives of people who were going through an incredibly challenging time, and couldn’t help but infuse this passion into the creative process.

Our rebranding of both Social Media channels and the Imerman Angels Website, introduced bright colors, emotive language, and an emphasis on the people that make up this incredible community. Through a clarified site map, thoughtful page flow, and welcoming stylistic elements we hope to see continued growth of the Imerman Angels peer-to-peer support network.

STCK NETWORK COLLABORATION

Jennifer Miller, Project Management
Estefania Rivera, Creative Direction, Branding Implementation, and Website Build
Jonny Barragan, SEO Strategy
Meredith Thomas, Copywriting
Savina Monet, Website Build Support